The latest from Dove’s “Real Beauty campaign comes with a reality check for the photo editors, graphic designers adn art directors taht have created an industry of airbrushing, cropping and altering images completely. Bottom line is-these professionals are setting unrealistic beauty standards–for women and men-and dove wanted to make a point.
Dove when for the sneak attack.
Dove’s Toronto team from the Ogilvy agency created a Photoshop Action called “beautify”, a downloadable file that makes a change with one click and is intended for the creative folk who make these alterations-slicing the curves right off of that healthy, slim model. Well..the Photoshop Action is NOT what you think it is. Well. It is MUCH MUCH BETTER.
Fist bump, Dove.
The post Dove Canada Uses Photoshop Trick to Shame Photo Airbrushers appeared first on Morning Donuts.